Spanish Broadcasting Systems’ WSKQ & WPAT designed a contest called “Aventura Assistant for a Day “for its client AT&T Mobility that ran Dec ’09 – Jan ’10.  Their marketing objective was to leverage AT&T’s sponsorship of the musical group Aventura into a meaningful local program that would impact both brand awareness and sales; in additional to, highlighting AT&T’s partnership with Samsung

Aventura, one of the hottest musical acts in the Hispanic world, is currently riding a wave of unprecedented popularity and AT&T is a major sponsor of their current US tour.  To create a meaningful local program, WSKQ and WPAT teamed up to execute a unique text-to-win contest where a lucky winner gets to spend a day with members of Aventura.

For a period of three weeks, listeners are encourage via pre-record and live promos on both stations to text the code “AT&T” to their respective stations to enter the contest.  Each text entry gets a bounce back thank you message from AT&T as well as a special offer from Samsung.