Research
 
NYMRAD can provide a variety of qualitative and quantitative research to help you learn how to use Radio in the NY Market.

We have qualitative research from Media Audit and Scarborough correlating Radio listenership to product usage and comparing Radio listening to other media for a variety of qualitative categories.

 

 


(Source: Arbitron Ratings, Winter 2007)
We also can provide Arbitron Radio research for the NY Market, which ranks stations by all major demographic groups.

 

 


(Source: Arbitron Ratings, Winter 2007)

(Source: Media Audio, Feb-Mar, 2007)
 
For more research specific to your marketing needs, please contact us!
 
 
 
Radio…Alive and Kicking! Radio Then…Radio Now
 
The New York Market Radio: A Tale of Four Regions
 
What Happens When the Spots Come On?
 
Radio and the Internet
 
Impact of Commercials on Radio Audiences
 
Radio…Reaching New York Consumers EVERYWHERE!
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