NYMRAD can provide a variety of qualitative and quantitative research to help you learn how to use Radio in the NY Market.

We have qualitative research from Media Audit and Scarborough correlating Radio listenership to product usage and comparing Radio listening to other media for a variety of qualitative categories. We also can provide Arbitron Radio research for the NY Market, which ranks stations by all major demographic groups.

NEW YORKERS LISTEN TO THE RADIO! Source: Arbitron, 2010, Persons 12+, Mon-Fri 6AM-Mid.

NEW YORKERS ARE AVID COMPUTER USERS Source: Scarborough R1 2010, Adults 18+, Past Month.

WHAT NEW YORKERS ARE LOOKING TO BUY Source: Scarborough R1 2010, Adults 18+, Percent of Target Who Plan to Buy Within the Year.

NEW YORKERS LOVE ENTERTAINMENT Source: Scarborough R1 2010, Adults 18+, Past Month.

NEW YORK RESIDENTS DINE OUT OFTEN Source: Scarborough R1 2010, Adults 18+, Past Month.

HIT YOUR PART OF THE WORKFORCE Source: Arbitron, 2010, Working Status of Adults 25-54, Mon-Sun 6AM-7PM.