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New York Radio – The Digital Advantage

Over-the-air radio reaches 13.2 million Adults 18+ in the New York metro each week (Mon-Sun 6A-12Mid). That’s a greater weekly reach than broadcast TV, non-premium cable, or newspapers. It’s even more than Facebook or Google reach in a month! That’s a great story, but it’s only part of the story. Radio also has an impressive digital audience.

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The Bowery Mission has served homeless and hungry New Yorkers since 1879. The Bowery Mission is called to minister to men, women, and children caught in the cycles of poverty, hopelessness, addiction and abuse, and to see their lives positively transformed through the power of Jesus Christ, including hundreds of children previously at-risk of falling behind.

With homelessness at an all-time high in New York City, WMCA – the #1 Christian radio station in the New York market - partnered with The Bowery Mission at Easter and Thanksgiving 2018 and raised funds to help feed:

  • 70,000 homeless and hungry men, women and children during November and 8,000 meals on Thanksgiving Day alone.
  • 42,000 homeless and hungry men, women and children a hot, nutritious meal at Easter
  • Raised nearly $25,000 from WMCA listeners via on-air donor campaigns.

Both campaigns surpassed the set goals. Campaigns elements included a week of pre-push spots, followed by two days when the Bowery messages blanketed the station. Kevin McCullough, our afternoon-host, conducted long-form interviews with Bowery Mission representatives and digital and social media elements were also part of the campaign.

Corey Bonalewicz joins Entercom’s ALT 92.3 WNYL-FM, New York, as afternoon drive host. Bonalewicz can be heard weekdays, 2 – 6 p.m. Prior to joining ALT 92.3, Bonalewicz held on-air roles for Entercom sister stations B96 (WBBM-FM) in Chicago and B97 (WEZB-FM) in New Orleans. In addition, current Saturday evening drive host Kevan Kenney will transition to host the station’s late-night drive weekdays from 10:00 p.m. to 2:00 a.m. The new weekday line-up is as follows:

6:00am - 10:00am Cane
10:00am – 2:00pm Christine
2:00pm – 6:00pm Corey Bonalewicz
6:00pm - 10:00pm Bryce
10:00pm - 2:00am Kevan Kenney

Cumulus Media announced that it is bringing Westwood One nationally syndicated talk radio program The Ben Shapiro Show to afternoons on WABC Radio, NY. The Ben Shapiro Show will air weekdays, 3-6pm. The program which launches Monday, January 7, 2019, includes two LIVE hours of radio programming and one hour of the Ben Shapiro podcast airing on the radio.