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Radio Delivers a Quality Audience!

There are a host of factors to consider when choosing an advertising medium. You want to reach a large quantity of people, but they also have to be quality people. Let’s take a look at how Radio and Television compare.

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An Entercom NY Manager was driving on the highway and saw a Shoreline Aviation Seaplane take off near the FDR and called his Account Executive from the road to suggest this service as a potential advertiser.

The Account Executive did some research and made the call. It turned out they were already fans of WCBS-AM and very interested in how Entercom could help them. Through a customer needs analysis, they discovered their goal was to reach high income potential travelers from NYC to the Hamptons and NYC to Providence, RI during the peak summer months.

This is a luxury service which aligns perfectly with the audience and demographics that Entercom’s brands speak to.

Entercom’s solution was to use the Traffic, Weather, and Information Network (TWIN), short duration 15-sec live reads embedded in up to the minute traffic and weather reports on the heritage news stations 1010 WINS and CBS 880. Traffic and weather reports are “appointment listening” and the live reads were stand-alone commercials that stood out with no clutter in prime dayparts. The 15 second commercial high frequency schedule on the News stations aligned well for reaching high level business executives and a high-income audience.

The client saw a significant lift in calls and continued to advertise throughout the summer. The flexibility of Radio allowed for a quick and easy copy change. One instance was when the client was looking to target travelers to Rhode Island they were able to make the copy more focused on those trips.

This is one of those leads that every Account Executive hope to get because there was an immediate interest and the selling process was really quick!

The Elvis Duran morning show adds a new cast member, Medha Gandhi, in-bound to NY’s CHR “Z100” WHTZ from Boston. Gandhi was executive producer and co-cost for Matty Siegel at sister top 40 “Kiss 108” WXKS-FM and came there from a similar role with the “Dave & Jimmy Show” on another iHeart CHR, WNCI Columbus/97.9.

Rosenberg Cumulus Media’s News-Talk WABC-AM/NY morning “Bernie and Sid in the Morning” co-host Sid Rosenberg is adding a weekly Sunday morning sports show to his duties. “Sid Sports Sunday”, airs 8 - 10am, Sundays.

Entercom NY and the New York Mets have reached a multi-year agreement that will make WCBS 880 in New York the official new radio home of the New York Mets beginning in 2019 and going through the 2025 baseball season. These broadcast rights include all regular season, spring training, and postseason games as well as Spanish-language broadcast rights. The station will also provide in-depth pregame and postgame coverage. Listeners can tune in to WCBS 880 (WCBS-AM) in New York on-air, as well as nationwide on the Radio.com app.