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Radio Gets Our Vote for Political Advertising!

A host of state and local elections will be taking place this year in New York, and voters are more engaged than ever. For example, more than four-fifths (81%) of New York metro Adults 18+ are registered to vote in their district of residence – a whopping 12.1 million voters!

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Miracle Back Brace was a Cinderella story from the start. A small company with a lot of potential that was in need of a great marketing campaign. Cumulus Media was able to hone in on the workmanship and reliability of such unique devices in this wonderful company. Originally the small “mom & pop” type company was not reaching enough of their target audience. With the help of Cumulus Media, more and more listeners were reached via radio and in the digital market.

Strategic advertising with Cumulus created a sought-after device and gave the company an advantage over its competitors. The company had a very limited budget and were reaching very small numbers daily. Once Cumulus Media was able to create a different and tailored marketing strategy for Miracle Back Brace, the company’s growth and development were exponentially increased. In addition to radio listeners, the digital traffic hits for Miracle Back Brace were increased by over 100% percent. Radio personality Don Imus was a believer after he was sent a Miracle Back Brace and gave the boost that the company had sought after.

Today, most of our honored personalities have endorsed this product due to its amazing quality.

Entercom’s Mike Francesa returned to WFAN afternoons. “Mike’s On” Radio show, featuring Mike Francesa, airs Monday through Friday, 3 - 6:30 pm on WFAN 101.9 FM/660 AM in New York.

Entercom’s Alternative WBMP (ALT 92.3), NY, have changed its call letters to WNYL. The positioner remains "NEW YORK’s New Alternative." Christine Malovetz joins WNYL, ALT 92.3, weekdays 10am – 3pm. Malovetz was most recently host of middays and Assistant Program Director for KNOU-FM, St. Louis.

Bryce Segall also joins the station as music director and evening talent, effective July 2. He was previously at sister station KNDD, Seattle where he was an on-air personality and assistant program director.

Journalist and television personality Juliet Huddy joined the cast of the “Bernie & Sid in the Morning” program on Cumulus Media’s WABC, New York this past April. The show made its debut as the morning program replacing the “Imus in the Morning” show. Huddy was a former host of “Good Day New York” on WNYW-TV “FOX 5” and former FOX News Channel personality; she joined Bernard McGuirk and Sid Rosenberg on the new morning show, 6 – 10am.

Univision’s WXNY has added a new midday program co-anchored by Francisca Lachapel, co-host of Univision’s “Despierta América” (Wake Up, America) morning TV show. A published author, Lachapel was also the 2015 winner of Univision’s talent competition show “Nuestra Belleza Latina.” After wrapping her morning TV show, Lachapel will sit behind the radio mic with Brea Frank, most recently a DJ and TV host in the Dominican Republic. The duo will co-host “La Bella & El Duro” (The Beauty and the Tough Guy), a music-intensive show airing from 10am-3pm.