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The Perpetual Power of Radio

We’ve heard the rumors; Radio is dying, blah, blah, blah. The problem is, the numbers don’t support it. Radio is actually doing great. Our reach is phenomenal. And we’re still super competitive. Don’t believe it? Let’s take a look.

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The Toyota Refresh Lounge.

In September of ’17, WBLS and Toyota worked together on the launch of the redesigned Camry.

The WBLS Marketing team collaborated with Toyota’s activation agency to develop an idea within WBLS’ Circle of Sisters event. Circle of Sisters is the largest expo for black women in New York City. This one-day event attracts more than 200 vendors and nearly 50,000 attendees.

Toyota’s objective was two-fold: reinforce the emotional connection between the brand and the attendees and educate consumers on the release of the all new Camry.

The idea? The Toyota “Let’s Go Places Lounge. This 30x60 area contained plush red carpet, beautiful ivory leather sofas, massage stations, a step and repeat, phone chargers, Toyota branded cushions, tote bags and of course, the brand new 2018 Camry. Commercials were created to support the event, support woman of color and reinforce to the community that Toyota is dedicated to being a source of power for people to go places they’ve always dreamed.

Attendees were invited to relax in the lounge where they could view the all new Camry. The space allowed for a communal environment and allowed Toyota Brand Ambassadors to organically demonstrate the key benefits of the all new Camry. Inside the Camry was a camera that allowed listeners to snap a photo and share it socially. The marketing solution provided phenomenal time with brand and social impressions. The campaign delivered over 225,000 impressions and over 29,000 brand engagements. Nearly 1,400 people registered on site and delivered over 100 qualified leads. Guest feedback was very positive and data capture/hand raisers indexed at over 65%. The level of consumer engagement was considerably higher than other events and provided a strong platform for Toyota to build on for this year’s show.

iHeartMedia announced that New York Post theater critic Michael Riedel will join Berman on 710 WOR for the “Len Berman and Michael Riedel in the Morning” program. iHeartMedia calls the new show a “four-hour variety show, showcasing the most important stories of the day to New Yorkers, including local news, entertainment, humor, political stories, and interviews with newsmakers and celebrities.”

WABC, New York, announces a new morning show, “Bernie and Sid In The Morning”, featuring talk hosts Bernie McGuirk and Sid Rosenberg, which debuts Monday, April 2, 2018. The program replaces the “Imus in The Morning Show”, and airs weekdays from 6-10am. McGuirk and Rosenberg take the morning marquee on 77 WABC from their previous midday position. The show features the on-air duo’s passionate conversation about the biggest topics in New York and across the nation, with high-profile guests and interaction with great New York listeners.

Also, WABC announces new midday “Dream Team”: New Talk Show “Curtis + Cosby”, featuring iconic founder of the Guardian Angels, Curtis Sliwa and the award-winning TV/Radio host and best-selling author, Rita Cosby, from 12-3pm. Sliwa enters his fourth year hosting middays and Cosby continues as WABC Political Editor, expanding upon her role since 2014 hosting the Gracie Award-winning “Election Central” and “The Rita Cosby Show”.

WPLJ has a new afternoon line-up. Melony Torres can be heard from 10am – 2pm now and Race Taylor moves to 2 – 7pm drive time.