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Radio

Generation Radio!

We’ve been hearing a lot about generational differences lately, with growing numbers of Millennials in the workforce and Baby Boomers reaching retirement age. Surely each generation has varying media habits, but all still listen to radio. In the New York metro, 13.4 million Adults 18+ tune to the Radio each week (Scarborough, Apr16-Feb17).

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BEASLEY MEDIA NJ & MATTRESS FIRM

When you hear that one of your biggest accounts is not only merging with a larger company from another part of the country, but also moving their campaign to another agency, let's be honest, your sales bones shudder and the pity party begins. However, in the Case of Sleepy's, a long time tri-state radio advertiser, their merger with Mattress Firm last year has been a comforting development to stations and their audiences, all across the Tri-State. Mattress Firm has brought with them a track record of using DJ Endorsements with partner stations in their legacy markets, which were mainly in the South and Southwest, to the roll out of the brand across the country and in the New York and Suburban Markets as well.

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Cumulus Media announced the addition of Eboni K. Williams to the talk host line-up at WABC Radio, NY. Williams joined Curtis Sliwa as Co-Host of “The Curtis and Eboni Show” airing weekdays, 12 Noon – 3pm. She also contributes to WABC’s social media channels and produces an exclusive weekly podcast for the station.

ESPN Radio will debut its new morning drive show hosted by Mike Golic and Trey Wingo later this fall, from 6 – 10 a.m. The show will also be heard on ESPNRadio.com, the ESPN app, SiriusXM Channel 80, Apple Music, Slacker Radio and TuneIn. A daily podcast will also available on ESPNRadio.com and through the ESPN app.