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Radio’s Complementary!

Radio continues to be a reach monster, even with the ever-widening array of media options available. Regardless of age, gender, or ethnicity, Radio generally reaches more than nine out of ten people on a weekly basis.

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Raising Brand Awareness and Driving Enrollment Through Community Activations

Fidelis Care’s objective was to drive enrollment by building brand awareness and engaging with their target audience in their communities. For over 15 years, SBS and Fidelis Care have led their partnership with results-driven promotional solutions designed to engage and inform Hispanic consumers about affordable healthcare options. Most recently, SBS NY’s WSKQ and WPAT developed a turn-key multi-platform campaign that supported a wide range of Fidelis Care community events in the New York Tri-State area and beyond.

SBS aired a series of informative CTA spots driving listeners to Fidelis community events where they were invited to discover affordable health care options, enroll and engage with SBS personalities. Digitally, SBS integrated Fidelis messaging into LaMusica’s app through audio streaming, banners and geo-targeting. They engaged their target audience through weekly social posts with event details and links to Fidelis website for more details. On-site, Fidelis personnel and SBS street team joined forces to establish interpersonal relationships with Hispanic consumers and informed them about various health insurance options. Branded Fidelis and SBS promotional giveaways were distributed at all events. Select events were broadcasted live on SBS NY radio stations.

The results were remarkable. The partnership with SBS NY’s leading Hispanic radio stations in the nation have resulted in overwhelming attendance numbers at Fidelis Care events and a tremendous increase in new enrollment numbers and inquiry calls from NY Hispanics throughout the 15+ year partnership.

CBS RADIO’s Fresh 102.7 (WNEW-FM) unveiled a new morning and afternoon shows. Beginning January 3, Jeffrey Jameson joins Karen Carson as co-host of the morning program, weekdays, 6:00 - 10:00AM. Jameson was formerly the host of the syndicated morning show, Dana & Jeffrey in the Morning. Former morning show host, Cane, is now hosting the afternoon show solo, weekdays from 3:00-7:00 PM. The complete FRESH schedule is Karen Carson & Jeffrey Jameson, 6:00 – 10:00AM, Christine Richie, 10:00 – 3:00PM; Cane, 3:00 – 7:00PM and Matt Sneed, 7:00 – 12:00 Midnight.

iHeartMedia New York announced in November that twin duo Lulu and Lala have joined 103.5, WKTU, as nighttime hosts, 7 to Midnight. Marissa and Marianela Gonzalez, most recently hosted an afternoon show on Hits 97.3, Miami.

Premiere Networks and Cumulus Media have renewed and extended their affiliation agreement with Rush Limbaugh. After nearly 28 years on the air he will remain syndicated on 33 Cumulus stations through 2019.

WABC Radio announces the addition of Sid Rosenberg as sports anchor for the Imus In The Morning show, replacing Warner Wolf. In addition to his new on-air role, Rosenberg will continue as co-host with Bernard McGuirk of The Bernie and Sid Show, which airs from 10AM-Noon.

Super Bowl champion and former New York Giant Chris Canty has joined ESPN New York 98.7FM’s Hahn & Humpty, 12 – 3 pm, hosted by Alan Hahn and Rick DiPietro, as the newest member of the weekday program. He will also remain as a host for NY’s Game Day on Sundays, 8 – 11:30 am. Canty has been a guest contributor on various 98.7FM shows since ending his playing career last year.