Fiat Alternate Routes

You are missing some Flash content that should appear here! Perhaps your browser cannot display it, or maybe it did not initialize correctly.

FIAT Teams Up with CBS RADIO New York and Explores “Alternate Routes”

FIAT Brand launches storytelling series in the form of two minute vignettes on CBS RADIO New York stations WCBS NEWSRADIO 880, WCBS-FM 101.1 and WWFS/FRESH 102.7. 

The FIAT Brand recently launched a new storytelling campaign designed for radio and the brand’s Facebook page.  The new campaign, “Alternate Routes,” features everyday people telling their unique story in two-minute audio vignettes broadcast on-air and online via CBS RADIO New York radio stations WCBS NEWSRADIO 880, WCBS-FM 101.1 and WWFS/FRESH 102.7.  The radio campaign began on November 1st and accompanying video can be viewed on the FIAT Brand Facebook page (www.facebook.com/fiatusa). 

Each of the stories is told with passion by a diverse group of entertaining people representing a spectrum of ages, ethnicities, backgrounds and personal experiences.  As each storyteller’s tale unfolds, listeners are invited to the FIAT Facebook page to hear the end of the story.

“Our team at CBS RADIO New York was extremely excited to have the opportunity to work with the FIAT Brand in an innovative way.  We fell in love with the campaigns ability to showcase real passion which is similar to the passion that our listeners show with WCBS, CBS-FM and FRESH,” said Jennifer Donohue, Senior Vice President/Director of Sales for CBS RADIO New York. 

Each of the stories were told before a live audience and captured on film.  Twelve stories will air over an eight-week period and an additional eight stories can be viewed exclusively on the FIAT Brand Facebook page.  Fans of the FIAT Facebook page will also be able to share each of the stories with their Facebook community.

Alternate Routes was created in partnership with Universal McCann, CBS RADIO Altitude Group and RadioFace, a creative branding company specializing in radio executions.  The campaign is supported by broadcast and digital media placement.  All of the vignettes can be viewed in their entirety at the FIAT brand Facebook page at http://www.Facebook.com/FIATUSA.     

#  #  #

FOR MORE INFORMATION CONTACT:                    Frank Iemmiti                                                CBS RADIO New York                                            212-830-3759                                                    frank.iemmiti@cbsradio.com   

CBS RADIO New York – 345 Hudson Street, 10TH Floor – New York, NY 10014