73%, almost 9.5 million, Adults 18+ Listen to the Radio in their Car each Week

72%, over 10 million, Persons 12+ Listen to the Radio in their Car each Week

49% of NY Radio Listeners have an average Household Income of $75k+ ; 31% $150k+

NY Radio Listeners who will lease a new vehicle in the next year plan to spend more than $30K

New car owners are 22% more likely to Respond to Radio over ANY other Medium

In the next year, 928,312 persons in Nine County New Jersey plan to buy any new or used vehicle or plan to lease a vehicle.

Automotive Subcategory Annual Spending Power:

• Recreational Vehicles: $107.4M
• Motorcycle Dealers: $489.0M
• Boat Dealers: $761.1M
• Auto Parts & Accessories Stores: $1.5B
• Tire Dealers: $741.7B
• General Auto Repair: $2.0B
• Exhaust System Repair: $38.5M
• Transmission Repair: $146.7M

Source: Arbitron NY MSA Spring 2008, Retail Spending Power

Likely to

Decision-

Likely to

Decision-

Buy

Maker

Buy

Maker

Sex:

Age:

Male

49.2%

49.1%

18-24

20.2%

7.8%

Female

50.8%

50.9%

25-34

20.2%

17.4%

HH Income:

35-44

17.5%

22.3%

$100,000+

24.5%

42.2%

45-54

19.3%

23.5%

$75-99,999

12.3%

18.5%

55-64

12.9%

16.1%

$60-74,999

11.6%

11.8%

65+

10.0%

12.9%

$50-59,999

9.1%

8.8%

Region:

$40-49,999

10.3%

5.5%

Northeast

18.9%

21.8%

$30-39,999

9.0%

5.3%

Midwest

21.4%

13.7%

$20-29,999

9.5%

4.6%

South

37.7%

36.0%

Under $20K

13.8%

3.3%

West

22.0%

28.5%

Race:

Marital:

White

58.4%

82.2%

Single

31.5%

18.1%

Black

22.1%

6.2%

Married

54.2%

68.1%

Other

19.5%

11.6%

Sep/Wid/Div

14.3%

13.8%

Hispanic origin

18.3%

10.9%