ESPN New York
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Z100 New York - New York's Hit Music Station
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Power 105.1 - The Breakfast Club 6-10am
103.5 KTU - The Beat of New York
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ESPN New York
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WLIB
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ESPN New York 1050am
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WFAN - Your flagship station for New York Sports
WBLS 107.5FM Your #1 Source for R&B
WMCA 570am
WCBSFM 101.1 - New York's Greates Hits
Z100 New York - New York's Hit Music Station
WCBS 880 - News Radio
1450 WCTC - THE VOICE of Central Jersey
1010 WINS
Power 105.1 - The Breakfast Club 6-10am
103.5 KTU - The Beat of New York
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Fresh 102.7 - Jim & Kim
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WMTR 1250AM - Classic Oldies
95.9 WRAT - The RAT ROCKS!
106.7 LITE FM
Nash 94.7
AM 970 WNYM
105.5 WDHA - The Rock of New Jersey
Radio 1039
1190 WLIB- Your Praise & Inspiration Station
Magic 100.1 - Today's Best Variety
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PLJ Todd Show
HOT 97 - EBRO
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Marketing Innovations

  • Market Innovator

    MegatonĀ® at Madison Square Garden

    On Sunday, September 21st WSKQ-FM, Mega 97.9 hosted its annual fall concert, Megaton® at Madison Square Garden. This sold out show brought together some of the biggest names in Latin music from all over the world including Carlos Vives, Juanes, Don Omar, and Juan Luis Guerra as the main headliners. With over 14,000 in attendance, the radio station was able to leverage its expansive list of...

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NYMRAD's Mission

New York Market Radio is a marketing association supported by the New York area Radio stations. Our mission is to raise the profile of Radio in the New York Market by providing information and research to companies that may be considering advertising on Radio, to advertising agencies that may be recommending Radio to new or existing clients, and to our member Radio stations in their pursuit of new business.

Nymrad Blog

  • Driving Radio's Value with U.S. Auto Buyers

    For as long as Americans have been hitting the road, radio and the cars we drive have been closely linked. And now, based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.

    To correlate auto purchase behavior with radio listening trends, the test relied on Nielsen’s Local Insights service to combine portable people meter (PPM) results in the nation’s three largest radio markets (New York, Los Angeles and Chicago) with insights from Polk automotive data, which tracks ownership history for more than 600 million vehicles nationwide.

    By connecting these various datasets, the results highlighted the uniqueness of each local market, the importance that radio formats have in reaching specific listeners and vehicle preference based on the type of radio listeners prefer.

    “One of radio’s great strengths is its ability to impact consumers in unique ways on a market-by-market basis, which isn’t easily copied from one local market to the next,” said Farshad Family, SVP, Local Product Media Leadership. “Formats really make a difference in reaching certain auto buyers in different markets, and this test proves the importance of being able to use specific, granular radio data to explore those connections for both broadcasters and marketers.”

    FORMATS THAT ARE EFFECTIVE AT REACHING ROADSTER OWNERS VARY BY MARKET

    Firstly, the test revealed that every market is unique. Radio’s local connection to listeners across the country shapes how the medium serves each market. And just as traffic patterns are vastly different in Chicago from those in Los Angeles, the radio landscape is just as varied. So in that regard, it’s no surprise to see that roadster buyers (e.g., those in the market for an Audi TT, BMW Z4 or Porsche Boxster) don’t all favor the same format. Based on the index of radio-listening roadster buyers in Chicago and L.A., the News, Talk and Information format leads the way in both markets when it comes to the likeliness of reaching those consumers, but the similarities end there.

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