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Q104.3 New York's Classic Rock
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103.5 KTU - The Beat of New York
1190 WLIB - Your Praise and Inspiration Station
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Power 105.1 - The Breakfast Club 6-10am
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ESPN New York
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ESPN New York
HOT 97 - The Cipha Sounds & Rosenberg Show w/ K. Foxx
Z100 New York - New York's Hit Music Station
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95.5 WPLJ
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MAGIC 98.3 - Jersey's Continuous Soft Rock
AM 970 WNYM
Q104.3 New York's Classic Rock
WMTR 1250AM - Classic Oldies
WMCA 570am
Fresh 102.7 - Jim & Kim
1450 WCTC - THE VOICE of Central Jersey
103.5 KTU - The Beat of New York
1190 WLIB- Your Praise & Inspiration Station
106.7 LITE FM
Power 105.1 - The Breakfast Club 6-10am
WCBSFM 101.1 - New York's Greates Hits
WCBS 880 - News Radio
ESPN New York 1050am
WBLS 107.5FM Your #1 Source for R&B
ESPN New York (98.7 FM)
HOT 97 - The Cipha Sounds & Rosenberg Show w/ K. Foxx
Z100 New York - New York's Hit Music Station
Magic 100.1 - Today's Best Variety
77WABC Radio - Breaking news. Stimulating talk.
95.5 WPLJ - Scott & Todd Mornings
1010 WINS
WFAN - Your flagship station for New York Sports
105.5 WDHA - The Rock of New Jersey
95.9 WRAT - The RAT ROCKS!

Marketing Innovations

  • WFAN Sports Radio

    WFAN and M&M's

    WFAN Sports Radio (New York, 101.9FM, 660AM), the first and most listened to 24-hour all-sports radio station, partnered with M&M’s and M&M’s World in New York City during the week leading up to the Super Bowl. The venerable station broadcasted live from the world famous M&M’s World in Times Square for 12 hours a day from Monday, Jan. 27-Friday, Jan. 31, which had...

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NYMRAD's Mission

New York Market Radio is a marketing association supported by the New York area Radio stations. Our mission is to raise the profile of Radio in the New York Market by providing information and research to companies that may be considering advertising on Radio, to advertising agencies that may be recommending Radio to new or existing clients, and to our member Radio stations in their pursuit of new business.

 

The new line-up for the New York Market Radio Association (NYMRAD) Executive Committee of the Board of Directors has been announced:

Felix Perez, Vice President/General Manager, Univision Radio New York, moves into the Chairman slot replacing Clear Channel Music and Entertainment’s Joe Puglise who will remain on the Board of Directors.

Jennifer Donohue, Director of Sales, CBS Radio New York, will replace Don Bouloukos, as Vice Chairperson.

 

Nymrad Blog

  • Driving Radio's Value with U.S. Auto Buyers

    For as long as Americans have been hitting the road, radio and the cars we drive have been closely linked. And now, based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.

    To correlate auto purchase behavior with radio listening trends, the test relied on Nielsen’s Local Insights service to combine portable people meter (PPM) results in the nation’s three largest radio markets (New York, Los Angeles and Chicago) with insights from Polk automotive data, which tracks ownership history for more than 600 million vehicles nationwide.

    By connecting these various datasets, the results highlighted the uniqueness of each local market, the importance that radio formats have in reaching specific listeners and vehicle preference based on the type of radio listeners prefer.

    “One of radio’s great strengths is its ability to impact consumers in unique ways on a market-by-market basis, which isn’t easily copied from one local market to the next,” said Farshad Family, SVP, Local Product Media Leadership. “Formats really make a difference in reaching certain auto buyers in different markets, and this test proves the importance of being able to use specific, granular radio data to explore those connections for both broadcasters and marketers.”

    FORMATS THAT ARE EFFECTIVE AT REACHING ROADSTER OWNERS VARY BY MARKET

    Firstly, the test revealed that every market is unique. Radio’s local connection to listeners across the country shapes how the medium serves each market. And just as traffic patterns are vastly different in Chicago from those in Los Angeles, the radio landscape is just as varied. So in that regard, it’s no surprise to see that roadster buyers (e.g., those in the market for an Audi TT, BMW Z4 or Porsche Boxster) don’t all favor the same format. Based on the index of radio-listening roadster buyers in Chicago and L.A., the News, Talk and Information format leads the way in both markets when it comes to the likeliness of reaching those consumers, but the similarities end there.

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