Slideshow Image
Slideshow Image
Slideshow Image
WLIB
107.5 WBLS
Slideshow Image
Slideshow Image
Slideshow Image
Slideshow Image
Slideshow Image
Slideshow Image
Slideshow Image
Q104.3 New York's Classic Rock
103.5 KTU - The Beat of New York
Slideshow Image
Slideshow Image
ESPN New York
Power 105.1 - The Breakfast Club 6-10am
Slideshow Image
Slideshow Image
Slideshow Image
Slideshow Image
Slideshow Image
Z100 New York - New York's Hit Music Station
Slideshow Image
Slideshow Image
Slideshow Image
WFAN - Your flagship station for New York Sports
PLJ Todd Show
95.9 WRAT - The RAT ROCKS!
1190 WLIB- Your Praise & Inspiration Station
WBLS 107.5FM Your #1 Source for R&B
Radio 1039
WCBSFM 101.1 - New York's Greates Hits
105.5 WDHA - The Rock of New Jersey
AM 970 WNYM
106.7 LITE FM
Univision NY
1450 WCTC - THE VOICE of Central Jersey
Q104.3 New York's Classic Rock
103.5 KTU - The Beat of New York
WCBS 880 - News Radio
Magic 100.1 - Today's Best Variety
ESPN New York (98.7 FM)
Power 105.1 - The Breakfast Club 6-10am
WMTR 1250AM - Classic Oldies
WABC
Nash 94.7
MAGIC 98.3 - Jersey's Continuous Soft Rock
WMCA 570am
Z100 New York - New York's Hit Music Station
HOT 97 - EBRO
1010 WINS
Fresh 102.7 - Jim & Kim

Marketing Innovations

  • Familia y Hogar

    Familia y Hogar

    On September 20th and 21st Univision Radio NY brought back their annual Familia y Hogar Expo at the NY Hilton Midtown Hotel. The annual Expo targeting New York Hispanic families offers resources and expert advice to improve attendees' lifestyles, with two full days of entertainment the entire family can enjoy. The event includes product sampling booths and seminars by well-known speakers...

    LISTEN HERE

NYMRAD's Mission

New York Market Radio is a marketing association supported by the New York area Radio stations. Our mission is to raise the profile of Radio in the New York Market by providing information and research to companies that may be considering advertising on Radio, to advertising agencies that may be recommending Radio to new or existing clients, and to our member Radio stations in their pursuit of new business.

Nymrad Blog

  • Driving Radio's Value with U.S. Auto Buyers

    For as long as Americans have been hitting the road, radio and the cars we drive have been closely linked. And now, based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.

    To correlate auto purchase behavior with radio listening trends, the test relied on Nielsen’s Local Insights service to combine portable people meter (PPM) results in the nation’s three largest radio markets (New York, Los Angeles and Chicago) with insights from Polk automotive data, which tracks ownership history for more than 600 million vehicles nationwide.

    By connecting these various datasets, the results highlighted the uniqueness of each local market, the importance that radio formats have in reaching specific listeners and vehicle preference based on the type of radio listeners prefer.

    “One of radio’s great strengths is its ability to impact consumers in unique ways on a market-by-market basis, which isn’t easily copied from one local market to the next,” said Farshad Family, SVP, Local Product Media Leadership. “Formats really make a difference in reaching certain auto buyers in different markets, and this test proves the importance of being able to use specific, granular radio data to explore those connections for both broadcasters and marketers.”

    FORMATS THAT ARE EFFECTIVE AT REACHING ROADSTER OWNERS VARY BY MARKET

    Firstly, the test revealed that every market is unique. Radio’s local connection to listeners across the country shapes how the medium serves each market. And just as traffic patterns are vastly different in Chicago from those in Los Angeles, the radio landscape is just as varied. So in that regard, it’s no surprise to see that roadster buyers (e.g., those in the market for an Audi TT, BMW Z4 or Porsche Boxster) don’t all favor the same format. Based on the index of radio-listening roadster buyers in Chicago and L.A., the News, Talk and Information format leads the way in both markets when it comes to the likeliness of reaching those consumers, but the similarities end there.

    Read More

     

Blog Archive