Pershing, a subsidiary of BNY Mellon Corporation, provides global financial solutions to advisors, asset managers, broker-dealers, family offices, fund managers, registered investment advisor firms and wealth managers.
Needless to say, they were not your typical radio advertiser. In fact, as a very conservative firm in finance, they do very little traditional advertising at all. And...
New York Market Radio is a marketing association supported by the New York area Radio stations. Our mission is to raise the profile of Radio in the New York Market by providing information and research to companies that may be considering advertising on Radio, to advertising agencies that may be recommending Radio to new or existing clients, and to our member Radio stations in their pursuit of new business.
Source: Nielsen Audio, New York MSA, Jan/Feb/Mar15, Mon-Sun 6A-12Mid
While Consumers Use New Streaming Services, They Want AM/FM Radio To Remain The Same; Over 9 In 10 Want The Way They Operate Their Car Radio to Remain Unchanged, And Would Not Want It Changed Into a Dashboard App
In the Car, CD Usage is Over Three Times That of Largest Digital Music Service
March 2, 2015 New York, NY A research study conducted by Ipsos, a leading global independent market research company, makes it clear that AM/FM radio remains the overwhelmingly preferred audio entertainment option in the car.
While consumers use new streaming services, virtually all consumers 99% -- are comfortable with the current AM/FM in-car radio operation. And 91% of consumers say they prefer physical AM/FM radio buttons and controls built into the car dashboard, rather than AM/FM being an app that appears in the car's electronic interface (with only 9% saying they would want it changed into a dashboard app).
An additional eye-opening finding was that while AM/FM radio remains paramount in the car, consumers use their in-car CD player three and a half times as much as they use any digital music service.
The survey also detailed other facts highlighting the unparalleled importance to consumers of AM/FM radio in the car; the demand for digital services is increasing, but they are still behind AM/FM radio, the CD player and satellite radio:
Overall, this study makes it clear that in spite of consumers' love of apps and new digital products, they have a great attachment to their AM/FM radio and an overwhelming desire to keep its operation and function as it is," said Thomas Spinelli, Vice President of Ipsos MediaCT. "The in-car AM/FM radio is still a universally known audio platform and its ease of use, convenience, features and familiarity continue to make it a top consumer choice for in-car audio."
Spinelli added, "This study shows that the consumer isn't replacing existing services and products with new ones; instead, they want them all -- making the car even more music-enabled with a number of choices at any given time."
The study, conducted by Ipsos for iHeartMedia in January 2015, surveyed a nationally representative sample of 1036 adults 18+.