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103.5 KTU - The Beat of New York
Q104.3 New York's Classic Rock
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ESPN New York
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WLIB
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Z100 New York - New York's Hit Music Station
107.5 WBLS
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Power 105.1 - The Breakfast Club 6-10am
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Fresh 102.7 - Jim & Kim
PLJ Todd Show
Radio 1039
Nash 94.7
WABC
WFAN - Your flagship station for New York Sports
103.5 KTU - The Beat of New York
Q104.3 New York's Classic Rock
MAGIC 98.3 - Jersey's Continuous Soft Rock
ESPN New York (98.7 FM)
1450 WCTC - THE VOICE of Central Jersey
WMTR 1250AM - Classic Oldies
Magic 100.1 - Today's Best Variety
95.9 WRAT - The RAT ROCKS!
106.7 LITE FM
WCBSFM 101.1 - New York's Greates Hits
1190 WLIB- Your Praise & Inspiration Station
Univision NY
AM 970 WNYM
WMCA 570am
Z100 New York - New York's Hit Music Station
WBLS 107.5FM Your #1 Source for R&B
105.5 WDHA - The Rock of New Jersey
WCBS 880 - News Radio
HOT 97 - EBRO
Power 105.1 - The Breakfast Club 6-10am
1010 WINS

Marketing Innovations

  • Market Innovator

    Pershing Success Story

    Pershing, a subsidiary of BNY Mellon Corporation, provides global financial solutions to advisors, asset managers, broker-dealers, family offices, fund managers, registered investment advisor firms and wealth managers.

    Needless to say, they were not your typical radio advertiser. In fact, as a very conservative firm in finance, they do very little traditional advertising at all. And...

    LISTEN HERE

NYMRAD's Mission

New York Market Radio is a marketing association supported by the New York area Radio stations. Our mission is to raise the profile of Radio in the New York Market by providing information and research to companies that may be considering advertising on Radio, to advertising agencies that may be recommending Radio to new or existing clients, and to our member Radio stations in their pursuit of new business.

 

Nymrad Blog

  • Impact of Mobile on Local Radio

    Sprint’s NextRadio® system has brought free local FM radio to smart phones. Compared to streaming services, this live terrestrial radio uses less data and battery life.

    With almost 20 million Sprint subscribers, how will NextRadio® impact consumers’ media consumption? If AT&T and Verizon ask their handset makers to turn on the FM chip embedded in most smartphones, how will this transform the radio industry?

    As of March 2015, 53% of Americans are listening to radio online.. Since 2011, the amount of time per day spent listening to digital radio has almost doubled. When combining the amount of time users are listening to radio and digital radio, listening has increased by 12 minutes.   

    Considering the availability of NextRadio® on smart phones, the number of Americans listening to radio via this format will grow. This technology will result in an increase in the amount of time people will spend listening to either radio or digital radio. As awareness of NextRadio® builds, local advertisers and brands need to understand how this feature will impact consumer behavior.   

    With almost two-thirds of Americans owning smartphones, the potential for NextRadio® radio is enormous. Forty-one percent of smartphone users are already listening to the radio and podcasts via their phone.

    Local radio has the power to fuel an immediate response using today’s smart phone technology. With 89% of users accessing the Internet weekly on their phones, local radio ads can drive users via their mobile device to branded information, social media pages, applications, and websites.

     

    Written by Carly Fink, Principal of Provoke Insights

     

     

    About Provoke Insights

    Provoke Insights is a full service market research firm and a brand consultancy. As experts in traditional and innovative research methodologies, the firm provides strategic solutions to help answer marketing needs through tools such as quantitative and qualitative research, social listening, competitive intelligence, and trends analysis.

     

    1 “Winter 2015 adult study, 12 month,” Simmons OneView. July 2015. 2“The infinite dial,” Edison Research. March 2015. 3“Average time spend per day with radio by adults by devices 2011-2015,” emarketer. April 2015. 4“U.S. Smartphone Use in 2015, Pew Research Center. 2015. 5“U.S. Smartphone Use in 2015, Pew Research Center. 2015. 6“U.S. Smartphone Use in 2015, Pew Research Center. 2015.

     
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